La Capitale : Mission

La Capitale Real Estate Network's ultimate goal is to gather professional brokers and real estate agents who offer their added value services to property buyers and sellers under one prestigious banner.

A Real Estate Professional
Since it was founded in early 1991, La Capitale has always taken on its role as real estate leader in Québec with confidence. This leader attitude shines through in an innovative spirit that notably entails offering added value to its services, such as free guarantees. These are "pluses" for consumers, who, at equal service, will choose to do business with one of the approximately 1,500 La Capitale agents in Québec.

A Deciding Presence
Since its foundation, La Capitale has enjoyed spectacular growth in the real estate industry in Québec. Thanks to their professionalism and the competitive advantages they offer, La Capitale agents complete on average, per agent, many more transactions than all of their colleagues in the real estate industry in Québec. This statement is based on official statistics from Québec's largest real estate board, the Greater Montréal Real Estate Board, a barometer market if ever there was one.

A Québec-Based Business
La Capitale Real Estate Network is the only large broker whose concept is entirely Québec-based. Its network, made up of over 70 offices with almost 1,500 brokers and real estate agents, serves the entire province.

A Network of References and Resources
La Capitale has many resources to offer buyers the widest range of properties and to help sellers avoid missing an opportunity to sell their property:

• almost 1,500 agents and brokers spread throughout almost 70 real estate offices in Québec,
• an exclusive affiliation with Coldwell Banker, the Canada-wide network that is a member of a global network with 120,000 agents in 3,600 branches,
• a repossessed property service serving private companies, financial institutions and government and paragovernmental corporations.

Effective Partners…
La Capitale agents, in addition to their professional training, benefit from refresher courses that help them to always be on the leading edge of current real estate matters. Possessing multiple abilities, they can conduct local market analyses and offer you an opinion on your property's market value at no cost.

…Better Equipped To Meet Client Needs:

• Selling Clients:
  1. by giving them a chance to do business with more performing, better trained and better supported agents with better resources,
  2. by offering exclusive advantages for free, such as the APEC, MPG and Service Guarantee to attract more buyers,
  3. by developing performing marketing tools, stakeholder networks and distinct publicity campaigns,
  4. by developing, exploiting and giving widespread media coverage to a Web site that meets buyer needs.
  5. by advertising systematially their listing on 2 strongly publicized web sites: lacapitalesells.com and micasa.ca.
• Buying Clients:
  1. by giving them a chance to do business with more performing, better trained and better supported agents with better resources,
  2. by offering a free after-sales service including, among others, guarantees that will give them a feeling of security,
  3. by putting them into contact with a mortgage broking specialist who will save them time and money.

A Guarantee of Success
La Capitale is the most imaginative and dynamic real estate institution in Québec. Its financial soundness, innovative spirit and human resources are guarantees of success for those who are thinking of selling or buying a property.